We're on a mission to make mental health an everyday conversation.
We're using our brand and business to raise awareness and funds for mental health charities, but most of all we want our pjs (and yours) to be conversation starters and smash the stigma that talking about mental health and mental illness still has. We launched the Crowdfunder campaign for Pjoys on World Mental Health Day 2018 and some brilliant friends, schools and businesses joined us in wearing PJs (see the gallery!) and raising money for Place2Be. We had so many great conversations about mental health whilst wearing our pjs out and about travelling from London to Bath and back to London that day and so we decided to try and get more people involved this year. We hope you'll join us.